Since the implementation of the smart service upgrade at the Siam World Shopping Mall in Bangkok, there has been a significant increase in the number of digital business display devices. Notably, the mall recently introduced a 55-inch custom pink 4K advertising display that not only serves as an informational platform but also enhances brand promotion, thereby generating additional revenue.
Why do shopping malls opt for a 55-inch custom pink 4K advertising display?
In multi-story shopping malls, the corner area beneath the escalator is typically an ideal location for navigation and advertising displays. The 55-inch custom pink 4K advertising display is favored due to three key advantages: first, its moderate size ensures visibility from a distance without overwhelming close-up viewing; second, the vivid and realistic images produced by 4K resolution are crucial for attracting customer attention; finally, the pink frame harmonizes with the common black-and-white monochrome backgrounds in shopping malls, creating a visually appealing contrast that draws passerby's attention.
Does the 55-inch custom pink 4K advertising display support touch functionality?
LCD screens can be configured either as non-touch or touch-enabled options. If the store intends to use this device as an interactive tool for consumers, it should opt for a touch screen configuration, enabling interactive content such as entertainment games, navigation queries, and surveys through software. Conversely, if it is solely used for advertising purposes, a non-touch screen is more suitable, preventing accidental touches and extending the screen's lifespan.
Regardless of touch functionality, these advertising machines serve as versatile tools capable of playing video, audio, and image files in various formats via curated content. Additionally, the device supports both local content replacement and remote network updates, offering flexibility and ease of management. The semi-customized design allows for the installation of additional interfaces (such as HDMI, USB, code scanners, receipt printers, etc.) to meet future expansion needs.
The 55-inch custom 4K advertising machine is one of the most commonly used commercial display devices in shopping centers, favored for its stylish appearance, simple ambiance, ease of operation, and low maintenance costs. With advancements in AI technology, these devices are expected to become increasingly intelligent and efficient.
