The emergence of touch advertising machine has promoted the development of the media industry, widely used in various fields, and is loved by the majority of business users. Especially in this intelligent, Internet era, the appearance of stylish atmosphere, powerful, simple and practical touch advertising machine as a new intelligent display equipment, gradually occupy a dominant position in the advertising industry, has been welcomed by many businesses and consumers. Compared with traditional advertising methods, touch advertising machines have obvious advantages in terms of display style, publicity intensity and advertising effect. Although many businesses are currently using it, how to make it create greater value? Below, Shenzhen first electronic small edition will give you a popularization, from what details to control.
1. The advertising content is creative, simple and clear
The simple and clear content is far more direct than the cumbersome and complex, and it is easier for consumers to obtain the information. The unique and creative content can make people refreshing, attract the attention of the past crowd, and can also use some programs, such as news, weather and other advertisements.
2. Limitation of content update
Content update time is also skillful, long-term play of the same advertisement, although it can have a brainwashing effect, impressive, but can not attract more consumers to watch, and, a content to see more, but will produce boredom, resistance, counterproductive. Therefore, the frequency of content update should be just right, not too high or too low.
3. Color matching of advertising content
Touch advertising machines are used in public places with a large number of people, in order to attract attention, the content tone must be in line with public preferences, more inclined to warm colors, and bright colors, the visual effect will be better, too dark, dark to give a depressed illusion
4. The number of rounds of advertising content
The number of times the advertising content is played is conducive to consumers to obtain more information
5, the screen content is rich, dynamic
Screen content is not a single text or picture, dynamic screen based, using video, animation, voice mode, more able to attract consumers' attention, to achieve advertising purposes.
