1. Creativity and Simplicity of Advertising Content
Creative and concise advertising content is more likely to capture consumer attention and effectively convey information. Unique content design can not only be refreshing but also enhance audience acceptance by integrating elements such as news and weather updates.
2. Timeliness of Content Updates
Reasonably arranging the frequency of advertising content updates is crucial. While prolonged broadcasting of the same advertisement can deepen impressions, it may also lead to audience fatigue. Therefore, the update cycle should be flexibly adjusted based on actual conditions to ensure that it is neither too frequent nor too sparse.
3. Color Coordination of Advertising Content
Given that touch-enabled advertising machines are predominantly used in public spaces, the selection of color tones should align with public aesthetic preferences. It is recommended to use warm and bright colors to create a positive visual experience while avoiding dark or muted colors that may evoke a sense of oppression.
4. Frequency of Advertising Cycles
Moderately increasing the frequency of advertising cycles can help improve the efficiency of information transmission, but balance is essential to prevent excessive repetition, which could lead to audience aversion.
5. Rich and Dynamic Visual Content
To enhance appeal, advertising content should avoid relying solely on static text or images. Instead, it should incorporate dynamic elements such as videos, animations, and voice explanations to better capture consumer attention and achieve optimal advertising results.
